Those old billboards are now offering digital engagement and the IAB is showing how to measure performance in the fast-growing DOOH space. In addition to collecting traditional vehicular and pedestrian data, the IAB guide looks at AI camera- and sensor-based detection of viewer behavior. It also emphasizes the importance of cross-channel measurement with DOOH assessed alongside TV, digital, social, and mobile.
Ad platform StackAdapt is introducing Ivy, a new AI-powered campaign assistant. Supporting the whole campaign lifecycle, Ivy aims at delivering real-time insights to support faster decision-making by marketers. Ivy is available to StackAdapt users in North America.
With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).
BetterUp and Stanford Social Media Lab define workslop as “AI-generated content that looks good, but lacks substance.” Their survey of 1,150 full-time desk workers in the U.S. finds that 40% received workslop in the last month, costing $186 per month per employee. For a 10,000-person company, that’s $9 million annually.