In Brief: Android issues first update on its Privacy Sandbox – feedback welcome
Available now are an early look at 5DK Runtime, Topics API, and FLEDGE APIs.
Available now are an early look at 5DK Runtime, Topics API, and FLEDGE APIs.
The US Federal Trade Commission has announced that it is illegal under the Children’s Online Privacy and Protection Act (COPPA) for companies to deny students access to remote learning platforms if parents or schools refuse consent for student data to be used for marketing and advertising. Companies will also not be allowed to use data collected from a child with a school’s authorization for commercial purposes, and they are obligated to remove data expeditiously when it’s no longer needed.
The company has also been ordered to use personal data of residents that is publicly available on the Internet.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.