In Brief: Blue Shield of California disclosed a web tracking-related breach
Data was shared with Google Ads because Google Analytics had been installed and configured in a way that shared the data over the course of several years. Oops!
Data was shared with Google Ads because Google Analytics had been installed and configured in a way that shared the data over the course of several years. Oops!
The agency handles distribution of pensions and benefits to millions of people. While the government didn’t say who they believe did it, local media claim it was the work of Algerian hackers as part of an on-going cyberwar.
The Media Rating Council is seeking to rebut a recent report by Adalytics that claimed high profile brands are advertising to known bots. It says Adalytics mistakenly looked at “pre-bid” detection and filtration while traffic is actually filtered after ads are served, meaning that advertisers do not end up paying for non-human traffic. This follows sweeping criticism of Adalytics’ methodology by DoubleVerify.
Tools to help brands measure and optimize their AI search results are now too common to mention. But it’s still unusual for a CDP vendor to provide one. So let’s note that CDP Zeta Global is adding a Generative Engine Optimization solution to its AI Marketing Cloud.