In Brief: Can’t beat the idea of Wine-as-a-Service (WaaS), so ecommerce platform DRINKS is expanding
Thanks to its recent acquisition of Electriq Marketing, DRINKS will now provide at-home alcohol delivery with full regulatory compliance.
Thanks to its recent acquisition of Electriq Marketing, DRINKS will now provide at-home alcohol delivery with full regulatory compliance.
A program designed to curb youth violence and curtail gang activity is proving controversial for London’s Metropolitan police. Project Alpha, which is funded by the Home Office, has claimed it consulted with a range of youth organizations before launching its initiative to monitor social media favored by youth for warning signs of threats. But several of the organizations listed as being contacted for consultation have said they had never been formally approached and questions have been raised about whether racial profiling of teens has taken place.
CTARS, the cloud-based system used for out-of-home care service, has raised concerns on behalf of individuals because it won’t release information on whose data was compromised, citing privacy reasons.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.