In Brief: Delaware passes the Delaware Personal Data Privacy Act and becomes the twelfth US state to pass a consumer privacy bill
The law tracks closely with the Connecticut Data Privacy Act (CTDPA), which passed last year.
The law tracks closely with the Connecticut Data Privacy Act (CTDPA), which passed last year.
The company notified users via its privacy policy that it was changing to include that permission.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.