On the upside, a US district judge just dramatically lowered a $167 million fine (to ~$4 million) they were supposed to pay to Meta for targeting WhatsApp users. On the downside, NSO has been blocked from targeting WhatsApp’s users in the future.
a new area of psychological concern people claim, in complaints to the US Federal Trade Commission, caused by interaction with generative AI.
Composable CDP Hightouch has launched ID Express, which converts emails and phone numbers into UID2 identifiers for The Trade Desk with a single click. By performing the conversions before passing to The Trade Desk, ID Express removes the need for technical setups. Unusually for tools of this kind, it works directly, not through a data warehouse.
Adobe has expanded GenStudio’s AI capabilities with a Content Production Agent for scaling on-brand ads and emails based on marketing briefs. Other new tools for GenStudio include Firefly Creative Production for Enterprise and Firefly Services APIs for automating workflows. Adobe is also previewing Project Moonlight in Firefly, a conversational AI assistant for personalized recommendations based on creators’ social channels.