ZeroClick converts marketing content into units that are optimized for consumption by AI search engines, and charges clients to present those units to the engines when they are researching a response. In other words, it’s a way to inject paid ads into AI search results. They recently launched with $55 million in funding.

BetterUp and Stanford Social Media Lab define workslop as “AI-generated content that looks good, but lacks substance.” Their survey of 1,150 full-time desk workers in the U.S. finds that 40% received workslop in the last month, costing $186 per month per employee. For a 10,000-person company, that’s $9 million annually.