In Brief: Meta added a privacy feature to WhatsApp that can generate summaries of recent messages in a way so private that it’s not visible to Meta or unauthorized users
This was done after WhatsApp was banned for use by Congressional staffers.
This was done after WhatsApp was banned for use by Congressional staffers.
This follows similar decisions by Italy and South Korea.
CDP Simon Data is launching “composable” AI agents built natively in Snowflake Cortex AI. Not unlike microapps, composable AI agents are designed to perform a specific, discrete marketing-related task, although they can be combined and adapted to achieve more complex goals. They will run entirely in the Snowflake environment, meaning no data movement.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.