Federal and state laws were broken, since PSEA took 8+ months to notify them.
Just as we worried cookies were going by the wayside, there’s a new flavor in town. The AI-powered Agentic cookie, a privacy-perfect confection guaranteed to delight marketers with pounds of valuable data and entice customers with a fully baked, frictionless experience, courtesy of an AI-assist.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.