In Brief: Meta to provide greater transparency about how users are targeted based on political or cultural affiliations
The move comes after academics and researchers expressed concern over risks of discriminatory targeting.
The move comes after academics and researchers expressed concern over risks of discriminatory targeting.
Four privacy commissioners from around the country are expected to rule soon on findings. The company has 4.3 million active users per month on its app, second only to Amazon in Canada.
Every self-respecting SaaS application wants an app marketplace of its own. Payment platform Stripe just reached that milestone, launching a marketplace with integrations including Hubspot, Mailchimp, Intercom, Dropbox, and Docusign. Users can access data from those tools within their Stripe dashboard and update the tools’ own files with data from Stripe.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.