This includes a role for the federal government and provides oversight over safety tests companies use to evaluate conversation bots, such as Chat GPT and will introduce industry standards for identifying AI driven products.
Amazon continues to grow its advertising business, reporting a 26% increase to $12 billion last week. They also made several ad-related announcements at their Unboxed conference last week. These included a new data clean room for publishers (in beta), self-service ad buying for streaming TV, and AI-based image generation (also in beta).
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.