RFP automation vendor Loopio reports that RFP volume grew slightly last year, from 147 in 2019 to 150 in 2020, even though RFPs accounted for just 35% of revenue, down from 41%. You may be surprised to learn that software sellers receive fewer RFPs than hardware and most other industries. Download for oodles more detail. Yes, oodles.

It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.