Florida data broker, National Public Data, which was spectacularly hacked resulting in the loss of hundreds of millions of Social Security numbers and more sensitive personal data, has filed for Chapter 11 bankruptcy. Sadly, as it told the court, it will be unlikely to pay debtors or those who brought class-action suits against them.
Let’s be honest, what’s more enticing than getting kids hooked on your product? TikTok has it down to a science – right down to the number of times it takes a user to reach their “habit moment,” which is apparently 260 or more videos watched in the first week of having an account. This according to leaked information revealed in unredacted lawsuit documents that also show TikTok’s algorithm can protect against seeing too many unattractive people.
While not foul-mouthed by manufacture (we’re told), robot vacuums made by ECOVACS, a Chinese company with offices worldwide, recently started screaming obscenities. This unusual behavior reported by homeowners across the US, resulted from a hacker getting access, which can of course happen to IOT devices when proper security measures are not built in.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.