A new Minnesota law prohibits parents from being able to monetize videos of their children under age 13 and from making money off teenage children without paying them. The law also empowers children who have been recorded to demand video be taken down within 30 days.
This includes photos, messages, and location data.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.