Ontario’s government-funded birth registry and the US educational non-profit, the National Student Clearinghouse (NSC) are believed to be among thousands of organizations impacted by a mass-hack that targeted MOVEit, a file transfer tool organizations use to share large data sets over the internet. The National Student Clearinghouse breach impacted close to 900 schools and Ontario confirmed their data breach affected 3.4 million people who sought pregnancy care.
There’s probably no limit to Amazon’s greed – because capitalism – but there are constraints as governments regulate BigTech more aggressively and, just maybe, the free market works its wonders. Amazon cited “seller sentiment related to the fee” in its statement pulling back from its planned 2% fee on sellers who don’t use its Prime fulfillment services. But looming antitrust cases likely had something to do with it.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.