The Electronic Privacy Information Center (EPIC) and Fairplay have written to CEO Sundar Picihai requesting Google immediately suspend rollout of its Gemini AI chatbot to young children. Concerns are the product can be very addictive and that it may violate the Children’s Online Privacy Protection Act (COPPA).
It’s one year since Google started showing ads in its now-familiar AI Overviews. They’ve now added them to AI Mode, a newer option that handles more complex queries. AI Mode will also offer a bespoke shopping experience, with agentic AI to track price and purchase when it fits your budget.
Brands don’t want to send too many messages, so marketers have to choose which messages to send. CDP Hightouch’s new Smart Suppression feature makes this decision by predicting incremental lift from each message. Marketers can then suppress less effective messages based on percentile thresholds or probabilistic filtering.