In Brief: Spectus has launched with a data clean room built especially for location data
The platform allows location data owners to sell access to their data for analytics and apps, without violating individual privacy.
The platform allows location data owners to sell access to their data for analytics and apps, without violating individual privacy.
The platform enables use of AI-powered technology to support robust identity frameworks that can be modified quickly and easily.
This provides security for ensuring brand reputation and facilitates crisis management.
It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.