Estimates are that data of about 50 million Bangladeshi citizens was leaked.
The law tracks closely with the Connecticut Data Privacy Act (CTDPA), which passed last year.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.