The UK Information Commissioner’s Office (ICO) fined TikTok £12.7 million (~US $15.9 million), a penalty the company says it was pleased to accept (in lieu of the £27 million originally planned fine). While the company did express some regret for having been found to allow children under 13 use its site without their parents’ consent, we are still left with the questions: 1) Why didn’t they feel badly for doing this?, and 2) Why make these fines so affordable to them, when the message and penalty have no impact?
“Ask Meta AI anything” is what you now see instead of the traditional search bar across Meta apps such as Facebook and Instagram. Meta AI will still perform the basic search function but will also answer questions and chat with you. It should hardly be a surprise when a tech company launches a genAI solution these days but this is a bold challenge to Google and Open.ai (it’s also available as a standalone tool at Meta.ai).
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.