In Brief: The Committee on Foreign Investment in the United States (Cfius) has fined T-Mobile US $60 million for allowing unauthorized access to sensitive data between August 2020 and June 2021
This is the highest fine given by that agency to date.
This is the highest fine given by that agency to date.
The EU request was made via the Digital Services Act (DSA).
Its goal is to ensure compliance with new state privacy laws and aid the ad industry in managing consent and privacy across disciplines.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.