Bloomreach, the AI-based omnichannel marketing platform, has announced a new partnership with Snowflake AI Data Cloud to connect customer data stored in Snowflake with Bloomreach’s personalization capabilities. A native integration will sync customer attributes and event data from Snowflake into Bloomreach for activation. It will also be possible to automate campaign triggers in Bloomreach using Snowflake events.

Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.