A Norwegian man curious to find out what, if anything, ChatGPT knew on a very familiar topic – researched himself. And it did in fact know more than he felt it needed to about himself, his family and location – but what stopped him in his tracks was it also erroneously claimed he was a convicted criminal, who’d killed several of his children and that he’d been in prison. All possible when ChatGPT hallucinates as it sometimes does – and terrifying for us in the real world!
Federal and state laws were broken, since PSEA took 8+ months to notify them.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.