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Meta’s new virtual-reality app, Horizon Worlds is just for adults 18-up. But kids are finding their way in and, if history is any guide, child predators are likely to follow, according to Thorn, a tech nonprofit that works to protect kids from online abuse. Instagram, Minecraft, Fortniite and other social apps and games saw this happen, so it should come as no surprise to Meta – and should not be left untended.
Concern is that collection was done via executive order for a prolonged period of time, outside oversight of Congress, the judiciary or Executive Branch.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.