They are also calling on data experts, including data scientists, developers and managers to provide feedback.
Ofcom, the UK’s internet regulator, has issued a draft guidance for porn sites to meet a new legal requirement to prevent children from accessing adult content. The guidance offers a range of options including signing into Open Banking, uploading a copy of their passport with a live selfie to match against, letting the system estimate their age based on a webcam view of their face, and providing credit card details.
Efficiency, segmentation, and research top marketing leaders’ list of items to improve, in this Aptitude8 survey, but improving the data hygiene these all rely on ranks last. Seems to be a bit of a disconnect. Also interesting: personalization is the least common use of AI (25%). Measurement (47%) and research (43%) head the list and content creation (38%) is somewhere in the middle.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.