The company (formerly X-Mode) will also delete previous, unlawfully collected data and models and algorithms that were derived from the data.
Tech industry advocacy group NetChoice won a legal stay of Ohio’s Parental Notification by Social Media Operators Act, a parental consent law that would have taken effect this week. The legislation required social media platforms to obtain consent from parents of children under age 16 for creating new accounts. NetChoice has been fighting this type of law across the US, despite research indicating social media use as a risk to children’s mental health. Is good mental health overrated?
The technology uses a patented non-reversible synthetic identifiers, which don’t require data to be shipped in hashed or raw form.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.