In Brief: The US Supreme Court upheld a lower court’s decision supporting Mississippi’s law requiring all users to verify age before using common social media sites
This disallowed NetChoice’s request to block the law.
This disallowed NetChoice’s request to block the law.
Regardless of how old you are, YouTube will vet you based on what AI concludes from your viewing behavior. And, if it decides your behavior has been, well, juvenile, you may have to provide ID evidence that you are an adult. Other criteria such as longevity of your account will also be taken into consideration, but this is part of broader trends of automating age verification, banning young people from social media, and prompting privacy concerns over using data models to analyze user viewing behaviors.
EU regulations and US court rulings are loosening Google and Apple’s control over app store purchases. One beneficiary is Appcharge, which provides alternative technologies for direct-to-consumer sales by mobile game developers. They’ve grown 14x in the past twelve months and just raised a $58 million Series B, only nine months after a $26 million Series A.
Tools to help brands measure and optimize their AI search results are now too common to mention. But it’s still unusual for a CDP vendor to provide one. So let’s note that CDP Zeta Global is adding a Generative Engine Optimization solution to its AI Marketing Cloud.