The company is reportedly working to address issues raised.
Hard to say who was more dramatic, tech CEOs or the US Senators they were called to account by in a televised hearing. The sparring took place in front of an audience of parents who said their children were harmed or even killed as a result of platform engagement with social media. The proposed law at the center is the Kids Online Safety Act (KOSA), which may have surprised some by garnering endorsements for passage from the likes of Microsoft, X and Snapchat. But then the question that even many... Read More >
Business processes using generative AI grew by 400% in 2023, according to work automation platform Workato. While operations roles are automating more processes than any other group, the leading adopters specifically of generative AI are RevOps and IT. The citizen developer trend continues to grow with 44% of automated processes developed outside IT (although IT plays coach for many of those).
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.