In Brief: UnitedHealth admits to a data breach undercount of 90 million or so
The company, which had admitted last fall to having had a breach that impacted 100 million users, now revised the count to 190 million.
The company, which had admitted last fall to having had a breach that impacted 100 million users, now revised the count to 190 million.
Key rule changes to COPPA are set to include redefining “mixed audience website or online services,” adding biometrics and government-issued identifiers as personal information, and limiting the retention period of a child’s personal data to only the time necessary for the period the information had been collected for.
This also included claims from an earlier breach in 2019.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.