Meta claims this will provide users multi-pronged protection, including from other party access, by protecting against attempted modifications that could post threats, and protection from being targeted.
Michigan’s Attorney General has sued television platform Roku for ongoing violation of the Children’s Online Privacy Protection Act (COPPA) and the Michigan Consumer Protection Act. The company is accused of systematically collecting, processing, and disclosing children’s data, which is not allowed under COPPA. The company is also accused of misleading parents about what data it collects.
They say privacy information provided to South Africans is far less than what is given to EU and other users. This is consistent with the concern that big tech traditionally gives short shrift to African country privacy laws as compared with laws in other parts of the world.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.