Adtech platform Innovid has announced an integration that will allow it to support LinkedIn CTV ads. Advertisers will be able to activate these ads within the Innovid platform. LinkedIn’s CTV ad format is a standard option in LinkedIn Campaign Manager, giving access to premium video inventory including streaming publishers, devices, and smart TVs.
The EU’s Code of Practice, intended to outline how to comply with the imminent AI Act’s obligations, is a voluntary framework — so Meta has refused to sign it. Meta claims the Code goes beyond what the AI Act actually provides, as well as creating uncertainties for developers. A range of tech companies, especially those in the AI race, have opposed the legislation and asked for the rollout to be delayed; EU says no.
As many as 69% of CMOs are unhappy with their inadequate or disconnected tech stacks, according to the 2025 Global CMO Navigator report from Merkle. Seventy percent see a lack of an enterprise-wide strategy for digital transformation. Nevertheless, it’s full steam ahead for predictive capabilities focused on customer needs, with 97% saying they are making those investments.
Tools to help brands measure and optimize their AI search results are now too common to mention. But it’s still unusual for a CDP vendor to provide one. So let’s note that CDP Zeta Global is adding a Generative Engine Optimization solution to its AI Marketing Cloud.