Facebook and Snapchat stand to lose most from new Apple IDFA changes according to new report MKM Partners research report indicates Facebook may have had good reason for its opposition to Apple’s new Identifier for Advertisers (IDFA) rules, and could face a 3%-5% loss.
New York is the first state to temporarily ban facial recognition use in schools, potentially setting precedent for other states. The law will allow the NY Office of IT and Education Department to study privacy and security implications of use.
American Express is the latest company to make its customer data available in a retail media network. Amex Ads provides contextual targeting based on extensive first-party data, as well as ad measurement for online and offline sales. The program is currently available on AmexTravel.com and will expand to other platforms in the future.