Sri Lanka, considered to have one of the oldest flags in the world, now has the newest privacy law (passed Jan. 24, 2024). However, concerns are that the controversial Online Safety Act, which gives government broad powers and uses vague wording, will instead be used more to suppress dissent.
Privacy and dating don’t have a lot in common, but with the IAB Diligence Platform matching tool, advertisers and publishers looking for an adtech partner can fill out their perfect-partner wish list and find “the one” best, compliant vendor match for them.
Not for lack of trying, according to 1,000+ privacy professionals, but a vast majority of EU companies would likely be found out-of-compliance if a data protection officer showed up unannounced to check. In fact, 74.4% assumed there would be relevant violations at the average company, and 56% reported difficulties trying to convince higher ups to improve on compliance. And, according to advocacy group noyb, more than 32% even reported pressure from their senior management to limit GDPR compliance.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.