IT’S THE LAW (02/11/2025)
Virginia’s Senate voted to pass the Consumer Data Protection Act by a large majority. The bill, which proposes to ban the sale of precise location data, now goes to the state legislature.
Virginia’s Senate voted to pass the Consumer Data Protection Act by a large majority. The bill, which proposes to ban the sale of precise location data, now goes to the state legislature.
Elon Musk’s Department of Government Efficiency (DOGE), which has run roughshod over protections intended to protect the privacy of US citizens, has prompted a class action by union groups representing 7.2 million people. The lawsuit brought against the US Treasury Department for providing social security numbers, tax and bank information, alleges Musk’s team data access violated the US Privacy Act.
Teenspace, the telehealth company contracted (for $26 million in NY) to provide free online therapy to teens had responded to parents’ and privacy groups by agreeing to remove trackers from its website but either overlooked (or didn’t bother to change) the landing pages for Seattle and Baltimore. This discovered by Gizmodo has now prompted changes to those as well.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.