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IT’S THE LAW (04/01/2025)

Mexico made changes to its privacy regulations, including the General Law on Transparency and Access to Public Information (“LGTAIP”), the General Law on the Protection of Personal Data Held by Public Sector Entities (“LGPDPPSO”), the Federal Law on the Protection of Personal Data Held by Private Parties (“LFPDPPP”), and Article 37, Section XV, of the Organic Law of the Federal Public Administration (“LOAPF”). This includes limiting the authority of the LGPDPPSO to review decisions of oversight bodies, creating a National Registry of Data Controllers, and adding the LFPDPPP, which retains core principles of the previous legal framework while introducing substantial changes to Mexico’s approach to data protection.

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Gmail’s latest Gemini AI “improvement” risks privacy of billions of users

April 1, 2025

Sweet! Get faster, more relevant inbox search results. No longer will you have to see emails in order of receipt (so 2020s!). Gemini will look at how often you’ve engaged with senders and prioritize accordingly. For those wanting to make their own decisions, you can switch back to traditional view (or opt out) – though, sadly, this would hamper Google being able to collect your data for AI training.

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Children’s Privacy: A million NYU students’ admissions data hacked

April 1, 2025

Strange when a million seems small in comparison to other news, but scary if you’re one of the more than one million New York University applicants whose admission data, including location, contact information, grades, race, and citizenship status was hacked. The hacker claimed to be part of “Computer Niggy Exploitation” a group that had hacked and leaked information on 7 million University of Minnesota students.

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Mutinex Offers Free Media Mix Model Validation Framework

September 23, 2025

Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.

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