If you do business in Virginia take note! The state’s new SB 754 amendment to the Virginia Consumer Protection Act requires obtaining consent for disclosure of reproductive or sexual health information by any “supplier” of companies doing business in Virginia. This applies broadly beyond traditional health care businesses.
Seems forever ago that Elon Musk decided Twitter didn’t need much in the way of privacy/compliance staff for its transformation to X. Now, however, 201+ million X users whose data was breached and 2.8 billion X account holders, some of whom are bots, spammers and others who left the platform, may be disheartened to learn they’re targets of the biggest social media breach.
Exemplary on privacy? If you are and your focus is edtech, you might qualify for the new Common Sense Privacy Seal. Awarded by Common Sense Privacy, a spinout of Common Sense Media, the certification is awarded to identify companies that provide the best products and tools that prioritize privacy, including for data protection, third-party tracking and commercial profiling. It is intended to help consumers and schools with their buying decisions.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.