No go for Ohio’s Social Media Parental Notification Act, which had passed but just was struck down by a federal judge thanks to lawsuit brought by trade group NetChoice, the company that blocked similar laws in California, Arkansas, and Utah. So, Ohioans are safe from protecting children from social media – and business there can thrive even more.
Total recall! If you ever discussed it, now ChatGPT can draw upon it, tailor its responses and, after factoring in interests you have, can personalize just for you. In the past you could just tell it some things to remember, but now anything goes. And for those for whom privacy’s not much of a thing and don’t worry about breaches etc., this feature and similar ones expected from Apple, Google, Microsoft and other major players will offer hyper-personal assistants.
The game-centric social media platform has been sued by the state attorney general for alleged violation of state consumer fraud laws. Specifically, the state claimed Discord obscured risks children faced on the platform and was ambiguous about its safety settings.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.