New Mexico has a new privacy law going into effect this summer which bars state employees from disclosing sensitive personal data without a clearly defined need. The Nondisclosure of Sensitive Personal Information Act will be applicable to insurers, contractors and government service providers who will be liable for civil penalties and criminal sanctions if the data is mishandled.
China’s chatbot DeepSeek which has been making EU countries nervous about its data collection practices, is being investigated by South Korea’s data protection authority for passing data to Chinese companies. However, automaker BMW just announced it's collaborating with DeepSeek to integrate its AI technology for enhanced, in-car intelligence. Wow!
IBM’s X-Force 2025 Threat Intelligence Index reports cybercriminals are taking a new tack when it comes to data piracy, changing from ransomware system lockdowns to stealthily entering systems and then lying in wait for opportunities to steal login information. The report, which resulted from studying 150 billion security events from 130+ countries, notes an 84% jump in phishing attacks and expanded use of AI by cybercriminals.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.