It’s official in Germany, beginning May 2025, citizens who want official ID documents (and really, who doesn’t?), must submit a biometric standards-approved photo to obtain their ID. While in the past this was met with some resistance, government assurances are that this should lower risks of fraud and document use and provide added convenience.
Way back in 2015, the discovery of Cambridge Analytica’s data breach that exposed the data of ~87 million Facebook users was shocking and was a story we didn’t know would be the harbinger of many to come. But while Meta may have hoped to have exorcised this Facebook ghost, a shareholder’s class action accusing the company of misuse of user data while it knew that Cambridge Analytica violated its privacy policies has just been revived by a U.S. appeals court.
A Pew Research survey on How Americans View Data Privacy found Republican concerns up (77% from 63%), Democrats’ concerns down slightly (65% from 66%) compared with 2019 and both sides saying they’d support more legislation on how consumer data is used. The survey also looked at age, education and race and evolving views on AI.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.