BIPA in freefall? The vaunted Illinois Biometric Privacy Act (BIPA) hit another judicial obstacle this week as a judge there ruled the amendment weakening its protection and that was signed this summer by the governor, can be used retroactively.
The Competition Commission of India (CCI) imposed a Rs 213.14 crore (US$26 million) on Meta, whose data practices were deemed unfair in a broadly defined ruling against WhatsApp that incorporated competition. The regulator claimed possible misuse of user data relating to over-the-top (OTT) messaging and online display advertising and had concern about unfair terms under its competition law, the Competition Act. Meta disagrees and plans to appeal.
Australia’s government announced it intends to pass legislation by the end of the year banning youth under age 16 from using social platforms, including Facebook, Instagram, TikTok and X. This would set a new bar worldwide, as it imposes strict age-verification requirements and disallows exemptions for parental consent and pre-existing accounts. Fines would be as high as $32 million for companies that fail to comply.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.