If you’ve made an impulse purchase on Instagram late and night and regretted it in the morning you’re not alone, according to WalletHub, even if 54% is not a huge majority of second-thinkers. Eighty percent would spend less if they deleted their social media accounts. Meanwhile, 86% of shoppers aged 18-44 say they miss being able to touch and handle real products (The Harris Poll).

Customer experience and reputation management platform Birdeye has unveiled a new, AI-powered social publishing agent that will help hyperlocal brands raise their profiles on social media. Social AI Publishing Agent will generate and automatically schedule brand-aligned content across channels. Users can configure post frequency and time, theme and channel selection. They can also choose whether to approve the content or allow it to be posted autonomously.

CDP Zeta Global has unveiled Athena, a “superintelligent” voice-activated interface that delivers instant answers, smarter decisions, and agentic actions throughout the Zeta platform. It activates a suite of agentic apps that can adapt to each user’s specific goals and styles. Early access will begin later this year, with a suite of agentic apps to follow in the first half of next year.