Ecommerce marketing automation platform Klaviyo is looking to make agentic AI shopping available beyond the enterprise. Klaviyo’s Conversational AI Agent will interact with customers using real-time session data, storefront knowledge and the marketing savvy of the Klaviyo Data Platform. Trained on the brand’s own product catalog and FAQs, it will offer answers to common questions and product recommendations.
OpenAI sees a new source of revenue from ChatGPT, say people familiar with the proposal. Currently, it displays products with links to the sellers’ websites, but a payment checkout system would allow it to earn a commission on sales. Along with partner Shopify, it has been showing versions of the system to brands.
Customer service provider Zendesk has acquired AI-native analytics platform HyperArc. Zendesk users should experience enhanced reporting with genAI-powered insights. HyperArc’s technology will build on the existing foundation of Zendesk’s Explore analytics solution.
Tools to help brands measure and optimize their AI search results are now too common to mention. But it’s still unusual for a CDP vendor to provide one. So let’s note that CDP Zeta Global is adding a Generative Engine Optimization solution to its AI Marketing Cloud.