A survey of 2,000 consumers by WPP found that 27% have made fashion and beauty luxury purchases direct from social media platforms. The context is the rise of influencer marketing and WPP emphasizes the importance of transparency when influencers are in paid partnerships with brands. The global fashion influencer market is expected to grow by 38% by 2030.
Walmart’s evolving ad business is booming, reporting $4.4 billion in global revenue in 2024, up 27% on the previous year. Welcome news for a company that has predicted slowing profit growth this year. It still has a long way to go to compete with the big players like Amazon (over $56 billion in ad revenue last year).
A new rule for companies that transfer personal U.S. data to “countries of concern” such as Russia and China will go into effect on April 8. Issued by the National Security Division of the U.S. Department of Justice and finalized on January 8, the rule prohibits the transfer of some data and sets conditions to govern transfers of other information. It includes commercial transactions that are not governed by other transfer restrictions. While the new regime in Washington has frozen many regulations developed by its predecessor, there is no indication... Read More >
It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.