Finally, there’s the trend of using AI agents to create end-to-end marketing campaigns. MarkApp, which offers a contextual ad marketplace for CTV, mobile and web, has launched a collection of five AI agents for campaign building, brand-safe placements, real-time optimization, creative testing, and insights. Apparently each of these is activated by a human, so the process isn’t fully automated…yet.
Next we have the trend of vendors showing clients how their brand appears in AI search results. The latest to join that party is LLM Scout, which offers weekly updates with trend analysis, competitive benchmarking, source transparency, and customizable prompts. It reports on ChatGPT, Claude, Perplexity, and Google AI Overviews.
What to say when your government moves your most sensitive data to a vulnerable cloud server?? The Department of Government Efficiency (DOGE) which is not exactly US government, but empowered to disrupt, moved a copy of 450,000,000+ records of citizen social security records to an unsecured cloud site, according to an agency whistleblower. Big problem? Not unless you mind your sensitive financial and health data potentially accessible to the public.
ChatGPT is hoping to grab another slice of your attention with Pulse, a now-in-limited-preview feature that will proactively deliver daily updates on information it thinks you’ll find useful. The new service is positioned as a personal assistant that will select contents “based on your chats, feedback, and connected apps like your calendar.” Forget about privacy; the real question is whether this becomes a news source that gives ChatGPT the ability to shape your opinions.