Mastercard has unveiled Mastercard Commerce Media, its new digital media network that can attribute conversion to in-store and online purchases. The network features a 25,000-advertiser base and reach to 500 million enrolled customers. A “growing collaboration” with WPP allows connection to traditional media.
Spotify’s audio and video inventory is now available to advertisers on Amazon’s DSP, as well as an integration with Yahoo DSP. A partnership with ID5 also allows more effective programmatic advertising in Europe. And a new Split Testing tool will allow advertisers to run controlled experiments on creative elements.
Performance marketing suite TNC Engine is now available on Google Cloud Marketplace. The integration allows for faster solution adoption and activation. It adds one more option for users to build composable CDP systems on a Google Cloud foundation.
CDP Zeta Global has just agreed to acquire Marigold, planning to complement its Retain use cases with Acquire and Grow use cases. Marigold includes various martech businesses serving more than 100 enterprise brands globally. Price is up to $325 million.