We’re all about trends today, Dear Reader. First is the trend for CDPs to appear in cloud vendor marketplaces. Meiro has just landed in the Google Cloud Marketplace, meaning customers can manage their Meiro instance in their own Google Cloud space rather than relying on Meiro’s SaaS hosting.
Things are picking up on the acquisition front. Marketing performance measurement vendor Uptempo has purchased marketing mix modeling provider OptiMine. Price was not announced; LinkedIn says that OptiMine has 29 employees and Uptempo has 282.
Next we have the trend of vendors showing clients how their brand appears in AI search results. The latest to join that party is LLM Scout, which offers weekly updates with trend analysis, competitive benchmarking, source transparency, and customizable prompts. It reports on ChatGPT, Claude, Perplexity, and Google AI Overviews.
ChatGPT is hoping to grab another slice of your attention with Pulse, a now-in-limited-preview feature that will proactively deliver daily updates on information it thinks you’ll find useful. The new service is positioned as a personal assistant that will select contents “based on your chats, feedback, and connected apps like your calendar.” Forget about privacy; the real question is whether this becomes a news source that gives ChatGPT the ability to shape your opinions.