Helping brands to understand how they are appearing in AI-generated search results is definitely A Big Trend. The latest offering is from GenAI Lens from social media and consumer intelligence platform Meltwater. It analyzes responses from AI tools relating to brand, product, or competitors, so companies can monitor brand visibility and protect against reputational risk.
“Predictive media intelligence” may sounds like an especially frothy buzzword, but social media management provider Sprout Social sees enough substance to pay $55 million in cash (plus performance-based earnouts) for NewsWhip, which provides it. The idea is to forecast which stories will be most socially engaging, positioning brands to take advantage before the stories reach — wait for it — “peak virality.”
Big Tech is split over the EU’s voluntary AI Code of Practice, intended to outline how to comply with the coming AI Act’s obligations. Meta opted out, leaving oft-criticized Google a rare opportunity to act like a good citizen.
Tools to help brands measure and optimize their AI search results are now too common to mention. But it’s still unusual for a CDP vendor to provide one. So let’s note that CDP Zeta Global is adding a Generative Engine Optimization solution to its AI Marketing Cloud.