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Meta Attacks FTC Authority to Enforce Privacy Agreement (or Anything Else)

It’s a sad world where consumers must look to Meta for responsible business practices.  As a reminder of Meta’s own history, they are contesting efforts by the U.S. Federal Trade Commission to add new conditions to the privacy consent agreement reached in 2019 – or, as the FTC probably sees it, to comply with the spirit of the original agreement.  Taking a page from a century-old right-wing playbook, Meta is arguing the FTC’s enforcement structure is fundamentally unconstitutional, so it should have no authority regardless of Meta’s behavior.

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More People Downloading Instagram Threads Than X/Twitter

December 5, 2023

Elon Musk is doing a perfectly fine job of destroying X/Twitter without outside help.  But it’s still worth noting that Meta’s intended alternative, Instagram Threads, has reportedly been downloaded more times than X/Twitter since September with a particular jump at the end of November.  Threads is steadily adding new features and will reportedly launch an EU version that will comply with EU privacy regulations.

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US bipartisan Senate bill could ban facial recognition at airports

December 5, 2023

A proposed bill, entitled the Traveler Privacy Protection Act of 2023, proposes to stop the Transportation Security Administration (TSA) from using biometric facial recognition screening at airports. Currently, the TSA uses CAT-2 technology to digitally identify travelers without them knowing they’re being physically screened and in advance of them entering the security screening area.

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Mutinex Offers Free Media Mix Model Validation Framework

September 23, 2025

Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.

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