Customer experience vendor NiCE has signed a definitive agreement to acquire the agentic and conversational AI platform Cognigy for a reported $955 million. Cognigy empowers leading brands like Mercedes-Benz, Nestlé, and Lufthansa Group to deliver AI-powered customer support. Cognigy will integrate with NiCE’s CXone contact center capabilities.

One stat that jumps out from Amperity’s new report on AI in retail is that retailers with CDPs in place were twice as likely to use AI daily or several times a week as other retailers. They were also more than twice as likely to have full AI adoption across multiple business units. The report doesn’t mention it, but we assume that CDP users are also taller and better looking.

Tools to help brands measure and optimize their AI search results are now too common to mention. But it’s still unusual for a CDP vendor to provide one. So let’s note that CDP Zeta Global is adding a Generative Engine Optimization solution to its AI Marketing Cloud.