The average enterprise marketing and marketing ops stack boasts some 62 tools, according to a survey of over 200 global CMOs and marketing leaders by LXA. As the figure suggests, enterprises are leaning towards a best-in-breed, composable stack for “agility and precision.” The report does find investment in CDPs; nevertheless, 61% still struggle to activate data effectively.
Australian data governance platform Marketsoft is launching IdentityPulse, an identity verification tool with global reach. IdentityPulse powers encrypted identity verification, across borders, without exposing or storing personally identifiable information. It is live across 21 markets including the U.S., Canada, U.K., France, Spain, South East Asia and Australia with more to come.
More than 70% of U.S. teens have experimented with AI-generated virtual friends or romantic partners, according to the nonprofit Common Sense Media. More than half of the over 1,000 teens surveyed use AI companions regularly, a third because they find it entertaining. This comes as Elon Musk’s Grok puts more AI companions on the market.
Brands don’t want to send too many messages, so marketers have to choose which messages to send. CDP Hightouch’s new Smart Suppression feature makes this decision by predicting incremental lift from each message. Marketers can then suppress less effective messages based on percentile thresholds or probabilistic filtering.