Customer experience vendor NiCE has signed a definitive agreement to acquire the agentic and conversational AI platform Cognigy for a reported $955 million. Cognigy empowers leading brands like Mercedes-Benz, Nestlé, and Lufthansa Group to deliver AI-powered customer support. Cognigy will integrate with NiCE’s CXone contact center capabilities.
The major UK grocery chain Tesco has announced it is partnering with data platform LiveRamp to activate its huge store of first-party customer data in paid media. Much of this data derives from Tesco’s Clubcard loyalty scheme that tracks both physical and digital touchpoints on the customer journey. WPP Media (formerly GroupM) is also involved in the initiative.
Meta is shutting down advertising related to political, electoral and social issues in the E.U. given what it calls the “unworkable requirements and legal uncertainties” related to the Transparency and Targeting of Political Advertising regulation. Burdens include restrictions on ad targeting and delivery which would limit political and social issue advertisers in reaching their audiences. Non-ad debate and discussion, says Meta, can continue to flourish.
CDP Zeta Global has unveiled Athena, a “superintelligent” voice-activated interface that delivers instant answers, smarter decisions, and agentic actions throughout the Zeta platform. It activates a suite of agentic apps that can adapt to each user’s specific goals and styles. Early access will begin later this year, with a suite of agentic apps to follow in the first half of next year.